Watershed, a startup that helps clients track and cut emissions, is teaming up with corporate giants to make carbon removal more widely available, Ben writes.

Driving the news: Watershed today unveiled a partnership with Frontier — the consortium of Meta, Alphabet, Stripe and others that’s spending almost $1 billion to help create the market for services that draw CO2 from the atmosphere.

How it works: The idea is to enable Watershed clients to tap into Frontier’s relationships with removal startups, vetting processes and other expertise.

It will broaden access to removal tech “by enabling buy-in for Watershed customers at a wider range of commitment sizes.”

Why it matters: The market for services like direct air capture, enhanced weathering and other methods is very young and costs are high.

Expanding the customer pool further beyond big tech and other large players could help bring removal to scale faster.

What they’re saying: “We need many shots on goal in carbon removal, and that means lowering barriers to entry to more companies to help scale innovative approaches,” Watershed co-founder Christian Anderson tells Axios via email.

Zoom in: Watershed clients taking part already are Boom Supersonic, Canva, SKIMS and Zendesk.

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